The power of thank you
I’m a big fan of simple marketing strategies that are easy to use and produce a noticeable impact on your sales results when you use them consistently.
And that’s why I love thank you cards
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Take note of changes to the Fair Trading Act 1986
When it comes to customer protection, New Zealand legislation sets a high standard, and recent amendments to the Fair Trading Act 1986 shifts the focus even more to doing the “right thing by the...
Does gender matter in marketing?
“Female customers? Make it pink.”
I once heard this sage advice in a product marketing meeting. It was said partly in jest – but only partly. Does that make it insulting, offensive, and sexist?...
5 Questions Every Retailer Should Ask When Opening Additional Locations
Opening additional retail stores is always an exciting endeavor. When implemented correctly, expanding to new locations enables you to tap into new communities, create more jobs, increase revenues,...
5 tips to grow sales in your small business
Sales drive a small business forward, but too often they’re a sideline rather than a focus.
From owning and selling a small business to being CEO of a billion dollar company, I’ve seen sales...
Big Name Retailer Moving into Town? 5 Things You Should Do ASAP
Having a big name retailer move in on your turf can be quite daunting. Retail giants not only carry the name recognition that draws huge crowds, but they also have resources and connections to drive...
Graham McGregor on three valuable marketing lessons
I've learned a number of valuable marketing lessons over the last few weeks and I thought I'd share three of these with you.
How to understand your customers
In more than 20 years of writing for and about a wide variety of companies, I’ve noticed something important. The businesses that flourish are the ones that truly understand their customers – who...
Maximise your profit with upsells and cross sells
As a merchant or a person acquainted with ecommerce, you might have heard such terms as “cross selling” and “upselling”. But if you think these are some sort of sophisticated novelties –...
Retail Sales Tips: How to Read Customers and Sell to Them Like a Pro
Are you a retailer (or retail sales associate) who’s struggling with how to approach shoppers? Worried that you lack the magic touch, or that you’ll come off as an annoying salesperson? Would you...
Secret Tips for Agencies to Improve Client Relationships
The beginning of a relationship is always the best. You laugh at each other’s jokes, you look forward to every phone call, and you truly enjoy getting to know one another.
Six good reasons to start a business
This guest blog is by Tim Campbell, the first winner of BBC TV’s The Apprentice and co-founder of the Bright Ideas Trust, a charity that helps people start their own businesses.
Smart Business Advice – Improving Sales
What ‘simple things’ can you do to improve sales?
Regardless of what is going on in the economy there are always simple things many businesses can use to improve their sales and profits.
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Writing a blog & why your customers will love it
You offer a valuable service, a skill set or a must-have product. Whatever your business, your customers obviously turn to you for a reason. And when it comes to sharing a little knowledge, your...
Customer Acquisition Techniques Every Retailer Should Know
Congrats! You just finished setting up your online store. You’ve created winning product pages, put up some killer product photos, and you’re ready to start selling to the world.
How social commerce could be the game changer
We live in a social world. As much as some of us hate to admit it, social media plays a significant role in our everyday lives – from news updates to obscure selfies – the world is documented...
Make the use of 1-click sales in your emails
Ever get that one product in that you just know will sell if people just get a chance to buy it quickly and easily?
Understanding ‘word of mouth’…
One of the marketing e-zines I find particularly helpful is called ‘The Likeable Expert’. It is written by Michael Katz the owner of Blue Penguin Development.
Where is the ‘hidden market’ for what you sell?
One of the big opportunities for many businesses is the huge ‘hidden market’ for what they offer.
How to write SEO Friendly Product Descriptions
We understand that SEO can be a bit of a mysterious beast. So we reached out to our friends from Alpha Digital, to share some of their best practice tips to help you make your product descriptions SEO...
The Importance of Using Professional Photography for Products
Human beings are overwhelmingly visual. How could I say that? 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Why are...
Using Creative Thinking to Increase your Sales
There a simple creative thinking system that you might like to use to increase your sales fast. It’s called the 20 idea method.
How to Get in Front of Customers Who Are at the Research Stage of the Shopping Journey
It’s very rare for consumers to make purchase decisions without doing any research. Save for impulse buys, people generally take their time and consult several sources when they’re trying to...
What is your Unfair Marketing Advantage strategy for the next 12 months?
What is your ‘Unfair Marketing Advantage Strategy’ going to be for the next 12 months?
In other words, what will you change (or do differently) so you get much better business results in the next...
3 Time Management Tips For Agency Pros
Agency-life can be a whirlwind. With client requests, impromptu projects, and ever-looming deadlines, simply retaining your sanity can be tough. But all hope is not lost.
5 Trends that could affect your ecommerce store in 2015
When Heraclitus said “the only thing constant is change” in the 5th century BC, he probably didn’t have the internet in mind, but his words couldn’t apply more closely to any other field than...
Don’t Get Left Behind: 6 Ways Retailers Can Adapt and Evolve along with Customers
Change. Whether you’re someone who welcomes it with open arms, or you’re the type who tries to maintain the status quo as long as possible, change is inescapable. As the cliché goes, change the...
Got a Blog? These 10 Blogging Trends Could Impact You in 2015
Over the last five years, blogging for business has become an industry unto itself. With numerous companies all over the world vying for the top talent and the most pageviews, it’s no surprise that...
Tips For Attracting New Customers To Your Business
I’m sure we all remember using acrostic poems growing up. This week we’ve chosen to discuss the topic of customers in acrostic form!
Marketing Trends in 2015 Your Agency Needs to Know About
As an agency working with brands to create engaging marketing and digital content campaigns, it’s important to keep up-to-date with the trends in the market.